User:Petr
Google’s semantic search set to revolutionise SEO. What are these changes?
This could be the beginning of the end of search results as we all know them. Google has been slowly integrating answers into search results for the past few years for currency conversions, flight numbers and simple queries, but this announcement is the start of one thing a lot of bigger.
Rather than simply answering relatively a lot of straight forward queries like “When was Google founded”, “When did Queen Victoria die”, “100 GBP to USD”, “vs200” (a flight number) it'll start expanding out the space these type of responses take up at intervals the search results and it'll start showing the answers to additional complicated queries.
The reason this is potentially so big is that users are shown what Google considers being the foremost relevant answer, instead of merely a list of website links.
There is a twofold profit to Google in doing this:
It’s smart for users: Google’s mission statement is to prepare the world’s data and make it universally accessible and helpful. Google are using their technology to assist users save time by providing them answers to queries rather than simply an inventory of websites. Users will spend longer on Google: This provides more ad-revenue potential. This has huge implications on website house owners because it means websites won't be ready to live their “reach” inside Google search results by just traffic from Google, as a result of users won't necessarily be clicking through to their web site if they'll read these answers directly on Google.
Tech news thai's worth.
